• Intro to AutoHotkey HotStrings with AutoHotkey Intermediate AutoHotkey GUIs are Easy with AutoHotkey Intro to DOS & AutoHotkey

Direct Marketing 3- Testimonials and Referrals | Plus Safeguarding your credibility and Tracking

In this session Ryan and I discuss how amazing testimonials and referrals are and that most businesses should be leveraging them (but don’t.)    We also discuss how to get them, how to turn un-satisfied customers into positive ones and Social approval.  Here are links to resources discussed:

  1. Al & Laura Ries: The Fall of Advertising and Rise of PR
  2. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
  3. Dan Kennedy: No B.S. Trust Based Marketing
  4. Dan Kennedy: Make them believe
  5. Get 10,000 likes on your Facebook business page
  6. David J. Lieberman: Executive Power   (below are a few excerpted chapters from this amazing book)
    1. Spot a bluff
    2. Quickly Handle Any Customer Complaint. . . And Turn It To Your Advantage
    3. Get back any customer you lost, no matter why they left
    4. The Psychological Strategy to gain Ironclad Loyalty
    5. Sway the room: How 1 voice can change the choir
  7. Pretty Links WordPress plugin (great for tracking)
  8. Dan Kennedy: 10 Rules of Direct Marketing (#4 is tracking)

Direct Marketing 2- Identifying your Target Market

In this discussion we discuss how important it is to clearly Identifying your Target Market.   Here are some resources discussed in the video.

  1. Calculate Lifetime Customer Value
  2. Julian Simon: How to Start and Operate a Mail-Order Business
  3. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
  4. Bill Bishop: Return of the Lobster
  5. Dan Kennedy: No B.S. Direct Marketing
  6. CNBC “The Profit” Marcus Lemonis:  Profit, People, process
  7. Dan Kennedy: Hunt “Whales” and get rich

 

Direct Marketing 9 – How I got over 10,000 likes on my Facebook business page

In the below video I demonstrate how I was able to, quickly, got over 10,000 likes on my Facebook business page.

A couple things to keep in mind are:

  1. I paid for the likes
  2. The people that liked my page aren’t my target audience
  3. These likes are just for “social Approval” (so others think your page is cool)
  4. The likes will slowly slip away over time (I’m currently at 9,742.  I was at 10K around 2 years ago)
  5. You can use this spreadsheet to help make decisions on what countries to target

How I got over 10,000 likes on my Facebook business page

  • Intro to AutoHotkey HotStrings with AutoHotkey Intermediate AutoHotkey GUIs are Easy with AutoHotkey Intro to DOS & AutoHotkey