In this discussion we discuss how important it is to clearly
Identifying your Target Market. Here are some resources discussed in the video.
Lifetime Customer Value Julian Simon:
How to Start and Operate a Mail-Order Business Dan Kennedy:
No B.S. Guide to Maximum Referrals and Customer Retention Bill Bishop:
Return of the Lobster Dan Kennedy:
No B.S. Direct Marketing
CNBC “The Profit” Marcus Lemonis: Profit, People, process Dan Kennedy:
Hunt “Whales” and get rich
In the below video I demonstrate how I was able to, quickly, got over
10,000 likes on my Facebook business page.
A couple things to keep in mind are:
I paid for the likes
The people that liked my page aren’t my target audience
These likes are just for “social Approval” (so others think your page is cool)
The likes will slowly slip away over time (I’m currently at 9,742. I was at 10K around 2 years ago)
You can use
this spreadsheet to help make decisions on what countries to target
Intro to Marketing and Advertising for Small Businesses I’ve been coaching businesses on best-practices for a couple of years now. I thought it would be great to get many of my ideas out in videos…
I was working on my Excel Function library and ran into a snag. Maestrith helped me figure it out however I’m still not loving that I can’t trust “is Integer”. make sure you add something to your variable (even zero) to force it to be numeric!