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Direct Marketing 2- Identifying your Target Market

In this discussion we discuss how important it is to clearly Identifying your Target Market.   Here are some resources discussed in the video.

  1. Calculate Lifetime Customer Value
  2. Julian Simon: How to Start and Operate a Mail-Order Business
  3. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
  4. Bill Bishop: Return of the Lobster
  5. Dan Kennedy: No B.S. Direct Marketing
  6. CNBC “The Profit” Marcus Lemonis:  Profit, People, process
  7. Dan Kennedy: Hunt “Whales” and get rich

 

Direct Marketing 9 – How I got over 10,000 likes on my Facebook business page

In the below video I demonstrate how I was able to, quickly, got over 10,000 likes on my Facebook business page.

A couple things to keep in mind are:

  1. I paid for the likes
  2. The people that liked my page aren’t my target audience
  3. These likes are just for “social Approval” (so others think your page is cool)
  4. The likes will slowly slip away over time (I’m currently at 9,742.  I was at 10K around 2 years ago)
  5. You can use this spreadsheet to help make decisions on what countries to target

How I got over 10,000 likes on my Facebook business page