I spent several years sending out over 1 million emails each month. As with anything, results varied heavily (the two main factors being 1) your relationship with the recipient, how relevant the message was, and how much value / how important it was to the recipient.
A few years ago I started automating my texts and was blown-away at the response rates I was getting (often over 80%). As long as people thought I was texting them (and they knew who I was), performance was amazing!
If you’re fortunate enough to use an Android phone, you can send texts with tools like Pushbullet, MightyText, or , use Windows 10, While this is very helpful, it can be annoying if you have more than a handful of people. It’s really important to be relevant and make it appear that you are reaching out to them individually. For this reason, and a few others, I recommend Automating Texting with TextMagic.
TextMagic has some other advantages. It has a well-designed desktop program that runs on your Windows PC. It has both Android and iPhone apps that are very similar to the desktop version which allow you to see your texts, perform mail-merge messages, and you can have the phone calls forwarded to your own phone. There’s also a powerful API so, if you’re a developer like me, you can create your own tool to integrate with TextMagic.
The three of the biggest negatives of using TextMagic are:
- If you already have an existing relationship with your recipients, they’ll have to get used to seeing texts from a new phone number
- Messages (incoming & outgoing) are .04 cents per 160 characters
- There’s no Mac computer version (you could use the app, but it will be a bit trickier)
Automating Texting with TextMagic