Segment your target marketsRyan and I discuss just some of the possibilities / approaches to segmenting your market. Here are links to resources discussed:
InfoUSA.com (See list below video for what we reviewed in the Word document)List sources:SRDS (Standard Rate and Data Service)NextMark List Brokers InfoUSA Your present & past customers Other businesses which share your target audience (but don’t compete with you)thousands & thousands more Gary Halbert: The Boron Letters , Chapter 6 (Great walk-through from broad to specific lists) Art Weinstein: Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior PrettyLinks : Great for tracking performance of each A/B test and different target audiencesTextMagic : Automate texting your customers.Craig Simpson: The Direct Mail Solution (A ton of great information in this book!) Nick Kolenda: Psychological-pricing-strategies and books Dan Kennedy: No B.S. Price Strategy (If you’re wanting to avoid being a commodity, this is a must read ) Priceintelligently.com Bill Bishop: How to sell a Lobster (Wonderful book with great examples that will blow your mind!) Jack Trout: Differentiate or Die Al Ries & Jack Trout: Positioning: the battle for your mind Dean Da Costa- Sourcing and targeting tips Joseph Sugarman: Triggers Dan Kennedy & Dave Dee: 7 Secret Triggers of Creating a Mind Control Ad Copy (This is a great & insightful video!) How to Segment your target markets
Geographic X miles around / drive-time around your brick & mortar store USPS block / delivery block Census Block Census tract Zip code MSA State Country Demographics Job Title Income Education Age Household size Social Networks of Decision Makers # of kids < 12 Parents living in household Gender Employment status Home owner / renter # of cars owned Recently moved # of devices (phones, tablets, computers, etc.) Has Savings account / Stocks, etc. Niche Specific Activities Death in family Just bought a home Just sold home Recently Fire at home Recent birth Psychographic / Attitudes Have MasterCard / Visa Subscribe to specific media Previously purchased x items Goes to movies Spends money on XXX category Listens to Rock music Watches murder-mysteries Shops on Home Shopping Network Affinity / Groups -Associations they belong to / believe in LinkedIn groups Facebook groups / pages Competitors- Customers or employees of them Credit cards (animals, veterans, etc.) Chamber of commerce Local / State / National seminars Toastmasters Event attendance Liberal / Democratic / Republican / Libertarian etc. Media Consumption TV stations Radio Stations Newspapers Magazines Blogs Stores they visit (If Business is B2B) Corpographics Industry / NAIC code / SIC code Number of employees Number of Locations Number of Desktops / PCs Sales / Revenue Software / Technology used Years in business Job titles of Decision Makers # of people with a given Job title (help understand / Identify target market) Type of company (Public, Private, Government, Non-profit, Education) Credit ratings Increasing / Decreasing Sales Headquarters location Their typical customers (specific, B2B, B2C, B2E, General Population, etc.) Current Market share Own / Lease their assets High Tech, Low tech, Human Media spend by product / market Mergers & Acquisitions New hires / Attrition