In this discussion we discuss how important it is to clearly Identifying your Target Market. Here are some resources discussed in the video.
- Calculate Lifetime Customer Value
- Julian Simon: How to Start and Operate a Mail-Order Business
- Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
- Bill Bishop: Return of the Lobster
- Dan Kennedy: No B.S. Direct Marketing
- CNBC “The Profit” Marcus Lemonis: Profit, People, process
- Dan Kennedy: Hunt “Whales” and get rich