Direct Marketing 2- Identifying your Target Market

In this discussion we discuss how important it is to clearly Identifying your Target Market.   Here are some resources discussed in the video.

1. Calculate Lifetime Customer Value
2. Julian Simon: How to Start and Operate a Mail-Order Business
3. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
4. Bill Bishop: Return of the Lobster
5. Dan Kennedy: No B.S. Direct Marketing
6. CNBC “The Profit” Marcus Lemonis:  Profit, People, process
7. Dan Kennedy: Hunt “Whales” and get rich