Stop Guessing Whether Your Headline Works — Score It in Seconds
You wrote a headline. It feels good. But “feels good” is how a lot of ad budgets get burned. ScoreMyCopy grades your headline — or your product name — the way a seasoned direct-response copywriter would, gives you a score out of 100, and then rewrites it for you until it’s genuinely strong. No more guessing before you hit publish.
What ScoreMyCopy Actually Does
Under the hood, ScoreMyCopy applies the proven principles of the copywriting greats — Hopkins, Ogilvy, Caples, Schwartz, Halbert, Sugarman, Kennedy, and Carlton — and, for product names, the positioning work of Ries, Trout, Neumeier, and Watkins. You get decades of hard-won expertise on tap, without reading a single book.
- Score in seconds — a 0–100 rating on any headline or product name, colour-coded so you know at a glance if it’s strong, workable, or weak.
- Know exactly why — see the full breakdown of which persuasion triggers fired and which rules your copy broke.
- Improve on autopilot — one click keeps rewriting your copy until it hits your target score.
- Write for the right buyer — tune scoring to your audience’s awareness stage and how risky the purchase feels to them.
- Let AI do the homework — a built-in research assistant fills in details about your audience or offer for you.
- Stay within the rules — live character counting keeps your headlines legal on Google, Facebook, TikTok, and 10 other ad platforms.
Two Tools in One
A single dropdown switches ScoreMyCopy between two completely different jobs:
| Mode | Grades… |
|---|---|
| Headline | Ad headlines, email subject lines, landing-page hero text, blog titles — anywhere a few words have to earn a click. |
| Product Name | Brand and product names, scored on positioning, memorability, and standing apart from competitors. |
It Knows Where Your Buyer’s Head Is At
“Save 40% Today” is brilliant to a bargain hunter and meaningless to someone who’s never heard of your product. That’s why ScoreMyCopy lets you set three things about your buyer — their awareness stage (from totally unaware to habitual repeat buyer), your market position (leader or challenger), and the purchase risk (a $2 snack versus a $2,000 decision). The same headline can score differently for each, so you’re always judged against the buyer you’re actually trying to reach.
The Feature You’ll Actually Fall in Love With: Auto Improve
This is what turns ScoreMyCopy from a grader into a coach. Set your target score, click Auto Improve, and it repeatedly rewrites your copy — scoring each version, keeping the best, and trying again — until it reaches your goal. Every improved version lands in a list so you can compare them and copy your favorites. The best headline is often the fifth or sixth rewrite, not the first. Press Escape anytime to stop; whatever it found stays.
One Key, Every Major AI
ScoreMyCopy runs on OpenRouter, so a single API key gives you access to Claude, GPT, Gemini, Grok, and more. If a score ever feels off, just re-score with a different model from the dropdown — different AIs have different strengths, and now they’re all one click apart.
Get ScoreMyCopy
Stop shipping headlines on a hunch. For just $19.99, ScoreMyCopy gives you an honest second opinion — and a better headline — every single time.
Questions, or want to see it in action first? Head over to the-Automator.com/ScoreMyCopy.
ScoreMyCopy is built by the-Automator.com — practical tools that save you time.
