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Intro to Marketing and Advertising for Small Businesses

Marketing and Advertising for Small BusinessesIntro to Marketing and Advertising for Small Businesses

I’ve been coaching businesses on best-practices for a couple of years now.  I thought it would be great to get many of my ideas out in videos reach more people and help more businesses for free.  I reached out to a Ryan Wells, a friend of mine that works in marketing.   We worked through the below videos discussing how critical certain things are for small businesses and ways to save money.    Thanks again Ryan for doing this with me!  It was a lot of fun pitching ideas off each other!  You can connect with me here on LinkedIn and here is a link to Ryan’s profile.

Over the next couple of days I’m going to document many of the books / content mentioned in the videos.

Marketing and Advertising for Small Businesses

  1. Intro to Ryan Wells and Joe Glines– Just a brief intro of who we are and our backgrounds
  2. Identifying your Target market
    1. Calculate Lifetime Customer Value
    2. Julian Simon: How to Start and Operate a Mail-Order Business
    3. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
    4. Bill Bishop: Return of the Lobster
    5. Dan Kennedy: No B.S. Direct Marketing
    6. CNBC “The Profit” Marcus Lemonis:  Profit, People, process
    7. Dan Kennedy: Hunt “Whales” and get rich
  3. Testimonials, Referrals and using gmail for your business
  4. Identifying segments to target
  5. Product Hierarchy, Information Matrix, and Consumer Model: Extensive, Limited and Routine Problem Solving
  6. How you can Segment your target markets
  7. Competition, Positioning and your Unique Selling Proposition (USP)
  8. Developing Marketing Materials, Lead Generation and wrap up
    1. How to scratch your itch Podcast



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