In this session Ryan and I discuss how amazing testimonials and referrals are and that most businesses should be leveraging them (but don’t.) We also discuss how to get them, how to turn un-satisfied customers into positive ones and Social approval. Here are links to resources discussed:
- Al & Laura Ries: The Fall of Advertising and Rise of PR
- Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
- Dan Kennedy: No B.S. Trust Based Marketing
- Dan Kennedy: Make them believe
- Get 10,000 likes on your Facebook business page
- David J. Lieberman: Executive Power (below are a few excerpted chapters from this amazing book)
- Spot a bluff
- Quickly Handle Any Customer Complaint. . . And Turn It To Your Advantage
- Get back any customer you lost, no matter why they left
- The Psychological Strategy to gain Ironclad Loyalty
- Sway the room: How 1 voice can change the choir
- Pretty Links WordPress plugin (great for tracking)
- Dan Kennedy: 10 Rules of Direct Marketing (#4 is tracking)