Having a strong naming convention can make reporting on your metrics a breeze when you use a regular expression to break out-decrypt the naming scheme. This video shows how easy it is for us to extract: Region, Language, Campaign Type, etc. from our campaign names by using a regular expression. It also points out that there is no need to be stuck with poor acronyms for your reporting.
In my above example I use AutoHotKey with Excel. If you add the function, Excel can do RegEx itself however (for some crazy reason) it isn’t built into it.
Standardized naming conventions are a must for consistent email metrics.
In this post I demonstrated how I used a regular expression to automate email metrics. I thought I’d create a short video demonstrating how we were able to use SharePoint to automate the creation of our campaign names. Pre-SharePoint our clients would create and enter names manually. This was a nightmare!
Standardized naming conventions
This video demonstrates how we managed to get SharePoint to ease the creation of our naming conventions.