Home Archive by category "Direct Marketing" (Page 3)

Category: Direct Marketing

Direct Marketing 4- Understanding your customers & the importance of Relevance

Understanding your customersIn this session Ryan Wells and I discuss how critical it is to Understanding your customers.  And how critical it is to make sure your communications with them are relevant, timely and focus on them.  Below are resources discussed in the video.

  1. Content needs to be relevant to the target market.  Don’t worry about length
    1. Dan Kennedy: The Ultimate Marketing Plan
    2. Julian Simon: How to Start and Operate a Mail-Order Business (good explanation of Lifetime Customer Value)
    3. Dan Kennedy: Finding Ideal Customers  (Whales)
    4. Dan Kennedy: The Ultimate Marketing Sales Letter
    5. Victor O. Schwab: How to Write a Good Advertisement
    6. Joseph Sugarman: The Adweek Copywriting Handbook
  2. Facebook’s Audience Insights
  3. Targeting people in Facebook groups
  4. Dan Kennedy: No B.S. Direct Marketing
  5. Dan Kennedy: Magnetic Marketing
  6. Dan Kennedy: No B.S. Marketing To the Affluent

https://youtu.be/aLeWUvWKd64

Direct Marketing 3- Testimonials and Referrals | Plus Safeguarding your credibility and Tracking

In this session Ryan and I discuss how amazing testimonials and referrals are and that most businesses should be leveraging them (but don’t.)    We also discuss how to get them, how to turn un-satisfied customers into positive ones and Social approval.  Here are links to resources discussed:

  1. Al & Laura Ries: The Fall of Advertising and Rise of PR
  2. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
  3. Dan Kennedy: No B.S. Trust Based Marketing
  4. Dan Kennedy: Make them believe
  5. Get 10,000 likes on your Facebook business page
  6. David J. Lieberman: Executive Power   (below are a few excerpted chapters from this amazing book)
    1. Spot a bluff
    2. Quickly Handle Any Customer Complaint. . . And Turn It To Your Advantage
    3. Get back any customer you lost, no matter why they left
    4. The Psychological Strategy to gain Ironclad Loyalty
    5. Sway the room: How 1 voice can change the choir
  7. Pretty Links WordPress plugin (great for tracking)
  8. Dan Kennedy: 10 Rules of Direct Marketing (#4 is tracking)

Direct Marketing 2- Identifying your Target Market

In this discussion we discuss how important it is to clearly Identifying your Target Market.   Here are some resources discussed in the video.

  1. Calculate Lifetime Customer Value
  2. Julian Simon: How to Start and Operate a Mail-Order Business
  3. Dan Kennedy: No B.S. Guide to Maximum Referrals and Customer Retention
  4. Bill Bishop: Return of the Lobster
  5. Dan Kennedy: No B.S. Direct Marketing
  6. CNBC “The Profit” Marcus Lemonis:  Profit, People, process
  7. Dan Kennedy: Hunt “Whales” and get rich